A Case Study on the Impact of Multivariate Testing on a Financial Services Website

One of our websites aggregates financial services for various South African providers, and when we got the opportunity to work with a new client, a debt consolidation agency, we proposed a strategy whose components where the following: Leverage existing traffic in the Loans and Credit Cards section of the website to generate traffic for the … Continue reading A Case Study on the Impact of Multivariate Testing on a Financial Services Website