In 2016, Friends of Brands helped acquire over 25,000 business leads for our clients in insurance, banking, entertainment and education. Although that looks like a decent number, not everyone of those leads where of the quality that we always strive to push to our clients! I’ll definitely admit that, but above all we always try to improve that quality as much as possible. So what exactly does a quality lead look like and how can you convert that person/business into a paying, repeat customer? We explore some ideas we’ve found to work below.