If you’re not going to put your time in it, don’t invest in it. Part of our audit process for clients is to look at online assets that they’ve invested in, but aren’t giving much love to. A couple of these don’t really deserve the love, but some actually do. We definitely don’t blame clients for reconsidering their online investments only after investing in them, but ideally, if you’re not going to nurture it into something that provides positive ROI (of whatever manner), then don’t invest in it at all.
The most common example of this is social media. How many social networks does your business have a presence on? In our clients’ case, it’s an average of 4 – the main ones being Facebook, Twitter and some degree Instagram and shockingly in 2017 still is Google Plus.