If You’re Not Gonna Love It, Don’t Invest In It!

If you’re not going to put your time in it, don’t invest in it. Part of our audit process for clients is to look at online assets that they’ve invested in, but aren’t giving much love to. A couple of these don’t really deserve the love, but some actually do. We definitely don’t blame clients for reconsidering their online investments only after investing in them, but ideally, if you’re not going to nurture it into something that provides positive ROI (of whatever manner), then don’t invest in it at all.

The most common example of this is social media. How many social networks does your business have a presence on? In our clients’ case, it’s an average of 4 – the main ones being Facebook, Twitter and some degree Instagram and shockingly in 2017 still is Google Plus.


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How to Convert Leads into Paying Customers

In 2016, Friends of Brands helped acquire over 25,000 business leads for our clients in insurance, banking, entertainment and education. Although that looks like a decent number, not everyone of those leads where of the quality that we always strive to push to our clients! I’ll definitely admit that, but above all we always try to improve that quality as much as possible. So what exactly does a quality lead look like and how can you convert that person/business into a paying, repeat customer? We explore some ideas we’ve found to work below.

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