5 Major Digital Marketing Trends for 2017: What South Africans and Emerging Marketers Need to Know

This is the first blog post from tihe Friends of Brands team. Without going into much detail of what this platform is all about (you can read about the purpose of the overall blog in the category section), we aim to share our knowledge and insights as thought leaders in our areas of business. With this and other posts, you should be able to gain much understanding about what we do and how our focus areas can help you as a professional, student or business.

  1. Renewed Focus on UX/UI
  2. Bigger Social Media Budgets
  3. Influencer Marketing in South Africa Becomes a Thing
  4. Better Defined Digital and ATL Strategies by Brands
  5. Renewed Relevance of Local Search

Defining Marketing Strategies

I’ll start with my favourite topic, Strategy. My commerce (academic) background sort of dictates that with every project, I (and the team) require an understanding of the overall strategy whose ultimate goals are the things we will work towards.

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